HIRING: Social Marketing Manager

Discussion in 'Hiring' started by Jeffan Caliarthan, Sep 5, 2018.

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  1. Jeffan Caliarthan

    Jeffan Caliarthan Aes Sedai

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    Lireina says that I'm not allowed to do two jobs at once, so I'm going to have to hire my replacement. Normally, this is the part where the Director thanks the person leaving the position for all their time and pontificates on how good a job they've done, but as I'd be lauding myself, that might be a bit awkward.

    Oh well, let's do it anyway.

    Jeffan, you have been absolutely amazing in this role. In your time as Social Marketing Manager, which has been less than a year, our likes on Facebook have more than doubled (1,650 to 3,349), our Instagram followers has more than doubled (~200 to 551), our Twitter account has been rekindled, and our average monthly viewers on Pinterest has more than quintupled (3,759 to 20,864). You had an amazing team to support you, and they will continue to support whoever takes on this role.

    Overview
    The Social Marketing Manager is responsible for marketing TarValon.Net to non-members through social media and through our presence at conferences. The Social Marketing Manager is responsible for developing and managing the Social Marketing Team. The Social Marketing Manager will work with other staff on the site as needed, including the Graphics Development Team, the Department of Events & Conferences, and the Department of Community Outreach to facilitate announcements that the organization would like shared with non-members.

    This is a non-rotating administrative position within the Department of Marketing. The Social Marketing Manager reports directly to the Director of Marketing. Those who hold this position are eligible to earn the Administrator Merit.

    Duties and Responsibilities
    • Generate ideas for posts to make on social media. From September 2017 to July 2018, TarValon.Net posted seven days a week, and starting in August 2018, we moved down to five days a week. We hope to continue with at least five days a week.
    • As needed, hire people to fill in roles on the Social Marketing Team.
    • Work with the Editor of the Tar Valon Times to facilitate the creation of articles that will appeal to non-members.
    • Utilize a Google Calendar to plan all posts to social media at least two weeks in advance, and ideally four weeks in advance.
    • Effectively manage and delegate platform tasks to the specific team member(s) in charge of the platform.
    • Keep records of the content being posted and analyze what is working and what isn't, as well as doing end-month statistics and posts within the Social Marketing Team to update everyone
    • Manage/revitalize a Fanart Liaison Team - TarValon.Net would like to work with artists and creators and make sure that they are aware and okay with us highlighting their work.
    • Work with the Director of Marketing to generate ideas for attracting non-members at conventions such as JordanCon, DragonCon, and other conventions (the ability to attend these events is a bonus, but is not a requirement).
    Expectations
    • Have an ability to constantly come up with ideas and not be afraid when they don't work out - social media moves very quickly, and a mistake is quickly forgotten. If something isn't working, it's okay to move on.
    • Enjoy using social media, regardless of the platform.
    • Strong initiative and motivational skills - you will be overseeing a team of people that need you to help cheer, motivate, and inspire them.
    • Must be able to work collaboratively in a team environment, and be able to receive critiques on what is working and what isn't
    Time Commitment
    This position will require a decent amount of time upfront (~10 hours/week), but will then be able to slowly wind down, and with enough planning, you'll be able to manage the job with ~5 hours/week.

    Qualifications
    As always, if you don't meet these qualifications but are interested in applying anyway, please do so!
    • Must have been a member of TarValon.Net for at least six months, and you must have a passion for this community and a desire to share and promote it to the world
    • Open to any rank, Citizen and above.
    • Familiarity with, and use of, at least one or two of the platforms that we are present on is required (if you do not already have a Facebook account, you will need to create one to be made an administrator of the page).
    • You must be able to commit to at least one year in this position - life happens, and we understand that, but a constant presence is a great asset to a team.
    • Photoshop would be very useful to have, but is not necessary.
    Additional Notes
    The Department of Marketing is hoping to come up with a clear mission statement and guiding values for TarValon.Net that will help facilitate how we market the organization to non-members. Once these are decided, the Social Marketing Manager, working with the Director of Marketing, will create a campaign to share this mission statement and values across social media, in an effort to attract new members. This may be anywhere from 3-6+ months out, but it is something that we are hoping to do in the near future.

    On a personal note, I have turned this position into one that requires a lot of graphics to be made, since image posts perform exponentially better than text posts. You will not be expected to create the graphics for the posts on social media, but you will be expected to have your requests in at least a week in advance. Some last-minute things can be done, but it's best not to make a habit of it. You will have the Graphics Development Team at your disposal for creating these graphics.

    Having served in this role previously and still remaining in the Department of Marketing, I will be at your disposal should you need anything.

    How to Apply
    First, I'd like you to visit our social media pages and familiarize yourself with the content being posted.

    https://www.facebook.com/tarvalon/
    https://twitter.com/TarValon
    https://www.instagram.com/tarvalonnet/
    https://www.pinterest.com/tarvalonnet/

    If you are interested in applying, please send an email to marketing@tarvalon.net, keeper@tarvalon.net, and amyrlin@tarvalon.net with the subject "Application - Social Marketing Manager - [Your Name Here]" with the following information:
    • Why you are interested in joining the Department of Marketing and managing the Social Marketing Team.
    • Why you are qualified for this position - please cite any past experience managing pages on social media or in marketing, if any.
    • At least three ideas you have for content to share on social media.
    • At least one idea you have for how to boost our presence in the real world.
    • Any other ideas you may have for marketing TarValon.Net to non-members.
    We will be accepting applications for this position through September 21, 2018.

    If anyone has questions regarding this position, or would like to know more before applying, please contact marketing@tarvalon.net.
     
  2. Polegnyn Nemeara

    Polegnyn Nemeara Aes Sedai

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    :giggle

    Thanks for your hard work, Jeffan!
     
  3. Ilverin Matriam

    Ilverin Matriam Aes Sedai Historian

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    Thanks for everything Jeffan!!! :joy :D
     
  4. Jeffan Caliarthan

    Jeffan Caliarthan Aes Sedai

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    I've been mulling it over this past weekend, and I'd like to add the following to this hiring post:

    The Social Marketing Manager is the most outwardly facing administrative position not just in the Department of Marketing, but in the entire organization. The only others that may possibly have more contact with non-members is the Director of Marketing and the Amyrlin Seat. It is the job of the Social Marketing Manager, with the Director of Marketing, to sell TarValon.Net to non-members; to get people to visit our website and, ideally, become a member.

    Over the past five or so years, our membership numbers have stayed roughly the same. This is to be expected, given that the book series has ended and the companion has been published. There are also other outlets for people to get their Wheel of Time "fix", as it were - JordanCon, Dragonmount, and various groups on social media. However, with the television series moving forward at Amazon with an active screenwriter at the helm, we are hoping for an influx of members. This isn't something that will simply happen - it's something that we're going to need to work toward, which is going to involve a fair amount of work. The Social Marketing Manager is going to be working with the Director of Marketing to find ways to make TarValon.Net more appealing to people who use social media, which offers instant gratification and answers, whereas a forum doesn't offer that. The Director of Marketing will come up with a marketing plan, and it will be the job of the Social Marketing Manager to implement parts of that plan via social media.

    I don't share any of this to scare anyone away from applying, but I do want people to understand that this is a very important role within the organization (not that other administrative positions aren't, but the Social Marketing Manager will be playing a key role in garnering new members to the site), and that it's not to be taken lightly. If we do not receive any qualified applicants, we may look into seeking alternatives to filling the position.
     
  5. Syera Faelron

    Syera Faelron Aes Sedai

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    Thanks for your service.
     
  6. Jeffan Caliarthan

    Jeffan Caliarthan Aes Sedai

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    Three days left to apply, everyone!
     
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