HIRING: Social Media Manager

Discussion in 'Hiring' started by Alenya Al'Roran, Jun 3, 2020.

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  1. Alenya Al'Roran

    Alenya Al'Roran Aes Sedai Director of Membership

    Jun 27, 2018
    Groveland, FL
    The Social Media Manager (formerly Social Marketing Manager) is responsible for marketing TarValon.Net to non-members through social media. The Social Media Manager is responsible for developing and managing the Social Media Team. The Social Marketing Manager will work with other staff on the site as needed, including the Graphics Development Team, the Department of Events & Conferences, and the Department of Community Outreach to facilitate announcements that the organization would like shared with non-members.

    This is a non-rotating administrative position within the Department of Marketing. The Social Media Manager reports directly to the Director of Marketing. Those who hold this position are eligible to earn the Administrator Merit.

    Duties and Responsibilities
    • Generate ideas for posts to make on social media. Tarvalon.net tries to share at least one post per day, five days a week, and this will continue.
    • As needed, hire people to fill in roles on the Social Marketing Team.
    • Work with the Editor of the Tar Valon Times to facilitate the creation of articles that will appeal to non-members.
    • Utilize a Google Calendar to plan all posts to social media at least two weeks in advance, and ideally four weeks in advance.
    • Effectively manage and delegate platform tasks to the specific team member(s) in charge of the platform.
    • Keep records of the content being posted and analyze what is working and what isn't, as well as doing end-month statistics and posts within the Social Marketing Team to update everyone
    • Have an ability to constantly come up with ideas and not be afraid when they don't work out - social media moves very quickly, and a mistake is quickly forgotten. If something isn't working, it's okay to move on.
    • Enjoy using social media, regardless of the platform.
    • Strong initiative and motivational skills - you will be overseeing a team of people that need you to help cheer, motivate, and inspire them.
    • Must be able to work collaboratively in a team environment, and be able to receive critiques on what is working and what isn't.
    Time Commitment
    This position will require a decent amount of time upfront (~10 hours/week), but will then be able to slowly wind down, and with enough planning, you'll be able to manage the job with ~5 hours/week.

    As always, if you don't meet these qualifications but are interested in applying anyway, please do so!
    • Must have been a member of TarValon.Net for at least six months, and you must have a passion for this community and a desire to share and promote it to the world
    • Open to any rank, Citizen and above.
    • Familiarity with, and use of, at least one or two of the platforms that we are present on is required (if you do not already have a Facebook account, you will need to create one to be made an administrator of the page).
    • You must be able to commit to at least one year in this position - life happens, and we understand that, but a constant presence is a great asset to a team.
    • Photoshop would be very useful to have, but is not necessary.
    Additional Notes
    This position is one that requires a lot of graphics to be made, since image posts perform exponentially better than text posts. You will not be expected to create the graphics for the posts on social media, but you will be expected to have your requests in at least a week in advance. Some last-minute things can be done, but it's best not to make a habit of it. You will have the Graphics Development Team at your disposal for creating these graphics.

    Having served in this role previously and still remaining in the Department of Marketing, I will be at your disposal should you need anything.

    How to Apply
    First, I'd like you to visit our social media pages and familiarize yourself with the content being posted.


    If you are interested in applying, please send an email to marketing@tarvalon.net, keeper@tarvalon.net, and amyrlin@tarvalon.net with the subject "Application - Social Marketing Manager - [Your Name Here]" with the following information:
    • Why you are interested in joining the Department of Marketing and managing the Social Marketing Team.
    • Why you are qualified for this position - please cite any past experience managing pages on social media or in marketing, if any.
    • At least three ideas you have for content to share on social media.
    • At least one idea you have for how to boost our presence in the real world.
    • Any other ideas you may have for marketing TarValon.Net to non-members.
    We will be accepting applications for this position through June 30, 2020.

    If anyone has questions regarding this position, or would like to know more before applying, please contact marketing@tarvalon.net.
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